Ivan and Milena in the MOĆNO vertical farm, holding Radish Rush pesto and fresh microgreens

Vision - Microgreens as a functional superfood accessible to everyone.

Our mission is simple: we want to make super-nutritious and sustainable microgreens accessible to every home, family, and community.

From seed to table in just 10 days. Zero waste. Locally grown. This is the future of food - and it's happening now.

Our journey

2023 Founded in Belgrade

The first harvested tray of microgreens. The beginning of an idea for a fresh microgreens program.

2024 Startup launch and first partnerships

Launched a line of pesto sauces and dried spices from microgreens. First retail partnerships. The first franchisee joins.

2025 Scaling operations

250+ weekly subscribers. 20+ chains of hotels, restaurants, and other partners. Development of the digital platform began.

2026 Growth and expansion

Raising seed investments - EUR 80k+ total so far. Expansion to the EU market begins. 11+ franchises in the final phase.

Our MOĆNO team

Portrait of Milena Jovanović at MOĆNO

Milena Jovanovic

CEO & Founder

LinkedIn profile

Portrait of Ivan Jovanović at MOĆNO

Ivan Jovanovic

COO & Co-Founder

LinkedIn profile

Portrait of Nikola Solunac, co-founder and CPO at MOĆNO

Nikola Solunac

CPO & Co-Founder

LinkedIn profile

Portrait of Raj Nukala, CTO at MOĆNO

Raj Nukala

CTO

LinkedIn profile

We are supported by 9 industry advisors in the fields of retail, food technology, logistics, waste management, and agricultural technology (AgriTech).

Our values

Nutritional value first

Everything we do is designed to maximize nutrient richness. Without compromise.

Integrated sustainability

Growing microgreens with zero waste, eco-packaging, local production. Good for you, good for the planet.

Accessibility to all

This is not a luxury product. Microgreens are an everyday staple, affordably priced for everyone.