Milena and Ivan Jovanović. The couple who started the idea of ​​growing micro-herbs. They show the muscles on their arms as a sign of the Power Symbol of Nutrition.

Vision - Microgreens as a superfood accessible to everyone.

Our mission is simple: we want to make super-nutritious and sustainable microgreens accessible to every home, family, and community.

From seed to table in just 14 days. Zero waste. Locally grown. This is the future of food - and it's happening now.

Our journey

2023 Founded in Belgrade

The first harvested tray of microgreens. The beginning of an idea for a fresh microgreens program.

2024 Startup launch and first partnerships

Launched a line of pesto sauces and dried spices from microgreens. First retail partnerships. The first franchisee joins.

2025 Scaling operations

250+ weekly subscribers. 20+ chains of hotels, restaurants, and other partners. Development of the digital platform began.

2026 Growth and expansion

Raising seed investments - EUR 80k total so far. Expansion to the EU market begins. 11+ franchises in the final phase.

Our MOĆNO team

Milene Jovanović - profile photo (CEO and Founder of Moćno)

Milena Jovanovic

CEO & Founder

LinkedIn profile

Ivan Jovanović - profile photo (COO and Co-founder of Moćno)

Ivan Jovanovic

COO & Co-Founder

LinkedIn profile

Nikola Solunac - profile photo (CPO and Co-founder of Moćno)

Nikola Solunac

CPO & Co-Founder

LinkedIn profile

Raj Nukala - profile photo (CTO at Moćno)

Raj Nukala

CTO

LinkedIn profile

We are supported by 9 industry advisors in the fields of retail, food technology, logistics, waste management, and agricultural technology (AgriTech).

Our values

Nutritivna vrednost na prvom mestu - logo

Nutritional value first

Everything we do is designed to maximize nutrient richness. Without compromise.

Integrisana održivost - logo

Integrated sustainability

Growing microgreens with zero waste, eco-packaging, local production. Good for you, good for the planet.

Dostupnost svima - logo

Accessibility to all

This is not a luxury product. Microgreens are an everyday staple, affordably priced for everyone.