Privacy policy

Last updated: 6 August 2026.

This policy forms an integral part of the Terms of Service.

This Privacy Policy explains how MOĆNO ("the Site", "we", "us" or "our") collects, uses and shares your personal data when you visit mocno.com ("the Site"), use our services, make a purchase, or otherwise communicate with us in connection with the Site (collectively, "the Services"). In this Privacy Policy, "you" and "your" refer to the user of the Services, whether you are a customer, a site visitor or another person whose data we collect in accordance with this Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes in the way we operate, or for other operational, legal or regulatory reasons. We publish the updated version on the Site, change the "Last updated" date, and take any other steps required by applicable law.

How we collect and use your personal data

In order to provide the Services, we have collected and continue to collect your personal data from the various sources set out below. Which data we collect and use depends on how you interact with us.

In addition to the specific purposes listed below, we may also use your data to communicate with you, improve the Services, meet our legal obligations, enforce our Terms of Service, and protect our rights, our Services and the rights of our users.

What personal data we collect

The types of personal data we collect depend on how you use the Site and the Services. When we use the term "personal data", we mean data that identifies you or can be linked to you.

Data we receive directly from you:

  • Contact details: name, address, phone number, email.
  • Order details: name, billing and shipping address, payment confirmation, contact details.
  • Account details: username, password, security questions and answers.
  • Customer support: any data you send us during communication with us.

Certain features of the Services require you to provide specific data directly to us. If you choose not to provide it, you may not be able to use those features.

Usage data: we may automatically collect certain data about your interaction with the Services ("Usage Data"). We do this using cookies, pixels and similar technologies ("Cookies"). This data may include: device information, browser type, network connection, IP address, and other interactions with the Site.

Data from third parties:

  • Shopify (the platform our Site runs on).
  • Our international payment service provider, which processes card payments on our behalf (e.g. transaction confirmation, billing address, fraud screening results). Card numbers and security codes are handled by the provider and are never available to us.
  • Marketing and analytics partners, via cookies and other tracking technologies.

Any data we receive from third parties is treated in accordance with this Privacy Policy.

How we use your personal data

  • Providing products and services: processing payments, delivery, cancellations, refunds and order changes, as well as account management.
  • Marketing and advertising: sending promotional messages by email, SMS or post, as well as personalised advertising.
  • Security and fraud prevention: detecting and responding to suspicious activity.
  • Communication and service improvement: customer support and feature development.

Cookies

We use cookies in order to provide the core functionality of the site, improve your experience, analyze traffic and tailor content to your interests.

Where consent is required by law - for visitors from the European Economic Area, the United Kingdom and Serbia - we display a banner on your first visit, where you can accept the use of all cookies, decline it, or configure individual categories through the "Manage preferences" option. If you decline, we use only the cookies necessary for the basic functioning of the site, and certain features, such as saving products in the cart or signing in to a user account, may be limited.

Visitors from other regions, including residents of US states with applicable privacy laws, can opt out of the sale or sharing of personal data at any time via the "Your privacy choices" link in the site footer.

You can change your choice at any time, as well as through the settings of your internet browser.

You can read more about how Shopify uses cookies at: https://www.shopify.com/legal/cookies

We also recognize the "Global Privacy Control" (GPC) signal as a request to opt out of targeted advertising.

Sharing personal data

We may share your data with:

  • Suppliers and service providers acting on our behalf (Shopify, our international payment service provider, logistics and courier partners, customer support).
  • Business and marketing partners.
  • Within our organisation, as well as in the event of a merger, sale or bankruptcy.
  • Where you give consent (e.g. via social media or orders placed through third parties).

In the past 12 months we have shared the following categories of personal data: identifiers (name, email, phone number), commercial data (order history), internet activity data (usage data) and geolocation data (e.g. IP address). We do not share sensitive data without your express consent.

User rights

Depending on where you live, you may have the following rights:

  • The right to access your data.
  • The right to erasure of your data.
  • The right to rectification of inaccurate data.
  • The right to data portability.
  • The right to object to the processing of data for marketing purposes.
  • The right to withdraw consent.
  • The right to restriction of processing.
  • The right to lodge a complaint.
  • Communication management (unsubscribing from mailing lists).

To exercise your rights, you can contact us at hello@mocno.com.

Data security and retention

No system for transmitting or storing data is 100% secure. We recommend that you do not send sensitive data over unprotected channels. We retain personal data for as long as is necessary to provide the Services, resolve disputes or meet legal obligations.

International users: your data may be transferred and processed outside your country. For users in the EU we use the EU Standard Contractual Clauses.

In the event of a data security breach, we undertake to notify the Commissioner for Information of Public Importance and Personal Data Protection, as well as the users whose data is affected, within 72 hours.

Contact

For questions regarding privacy and the exercise of your rights, contact us at hello@mocno.com or at our farm address: MOĆNO HUB, Grčića Milenka 3, 11050 Belgrade, Serbia.

In accordance with data protection regulations, unless stated otherwise, the controller of your personal data is MOĆNO d.o.o., Zaseok Kupusina 104, 11320 Kupusina, Serbia.