MOĆNO in the media

7.10.2026. At the final Demo Day of the second GreenUp accelerator generation, held on September 29 at the Chamber of Commerce of Serbia, the jury and the audience gave MOĆNO first place among nine startups, after several months of work with industry mentors and experts.

6.10.2026. On the RTS morning show, Ivan and Milena talked about microgreens, and Milena showed live, on a small tray, how to sow and water them and what it takes to get to your first harvest at home.

8.5.2026. MOĆNO is one of nine startups selected for the 2026 generation of the GreenUp accelerator, a program that helps green innovations from Serbia reach the market.

5.5.2026. Ivan talked about self-funding, cash flow planning and cost control, and why we wanted to understand production, the market and logistics before bringing in outside capital.

27.3.2026. Milena was the guest of the first episode in a series on employee nutrition. We talked about what microgreens are, how they differ from sprouts, and how small changes in diet and growing plants can become part of employee wellbeing at work.

6.3.2026. We presented the vision of urban agriculture at the Women's Entrepreneurship Bazaar. This event gathered female business owners from all over Serbia, and we showed how innovation and tradition can go hand in hand.

14.12.2025. On the Organska priča show we talked about why we grow by organic principles even though we cannot certify our production, and what getting into the microgreens business looks like.

21.11.2025. We had the opportunity to host the wonderful Milica and the Agro TV crew, take a walk through our urban jungle and talk about our brand.

14.11.2025. The traditional gathering organized by Visa brought together over a thousand female entrepreneurs. We shared experiences about the development of an agritech startup and the importance of sustainable growth in modern business.

26.10.2025. Live broadcast from MOĆNO Hub and our central farm on the topic of women's entrepreneurship and the challenges we face in business.

31.7.2025. The Radio Belgrade 202 crew within the Summer Garden 202 reveals the importance of microgreens when used in nutrition and which plants are the most rewarding to grow.

12.7.2025. One family's journey towards sustainable food growing in "home conditions". This is Milena Jovanović's vision of the future.

15.6.2025. The RTS TV crew of Znanje i Imanje stepped into the MOĆNO world and learned how the urban community can easily apply sustainability principles in everyday life.

28.4.2025. We talked about the advantages and problems of commercial microgreens growing as well as our products (pesto spreads and spices) which preserve the nutrition of microgreens in the long term.

6.2.2025. At the MOĆNO farm and Hub we had the pleasure to host the TV crew of the Cvetni kutak show. We showed them how anyone can successfully grow microgreens in their home.

26.11.2024. This time the show took us to Vračar, where the microgreens company "Moćno" is located.

20.9.2024. Together with her husband Ivan, Milena created MOĆNO Hub - an urban farm in the heart of Belgrade.

7.1.2024. The MOĆNO team had the honor of being a guest on the Agro popodne show. We talked about our development path, zero-waste philosophy and the reasons why we believe microgreens can be a driver of big changes.