Milena Jovanović, in front of Moćno startup, together with other entrepreneurs from the region at the women's entrepreneurship bazaar.

Article - Women's Entrepreneurship Bazaar: MOĆNO in the center of Belgrade

6.3.2026. We presented the vision of urban agriculture at the Women's Entrepreneurship Bazaar. This event gathered female business owners from all over Serbia, and we showed how innovation and tradition can go hand in hand.

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Milena Jovanović, in front of the Moćno startup, talks with Milica, representative of AgroTV at the Moćno microbial farm in Vračar.

Youtube - MOĆNO microgreens in the episode of the show "Brand of my region"

21.11.2025. We had the opportunity to host the wonderful Milica and the Agro TV crew, take a walk through our urban jungle and talk about our brand.

more on AgroTV channel (YT)

Milena Jovanović, winner of the She's next initiative organized by the Visa company for female entrepreneurs.

Article - She's Next initiative: MOĆNO winner among women starting a business

14.11.2025. The traditional gathering organized by Visa brought together over a thousand female entrepreneurs. We shared experiences about the development of an agritech startup and the importance of sustainable growth in modern business.

more on bizlife.rs

Milena Jovanović in front of Moćno startup - live inclusion from MOĆNO Hub and our central farm on the topic of female entrepreneurship and the challenges we face in business.

Youtube - Blic Dan: Women's entrepreneurship and MOĆNO microgreens

26.10.2025. Live broadcast from MOĆNO Hub and our central farm on the topic of women's entrepreneurship and the challenges we face in business.

more on MOĆNO channel (YT)

Milena Jovanović shows the exceptional density and freshness of MOĆNO microgreens of peas ready for delivery to restaurants and customers.

Podcast - MOĆNO on Radio Belgrade 202: What a microgreens farm looks like in the heart of Belgrade (MOĆNO at 1:43:50)

31.7.2025. The Radio Belgrade 202 crew within the Summer Garden 202 reveals the importance of microgreens when used in nutrition and which plants are the most rewarding to grow.

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Milena and Ivan, founders of the MOĆNO brand, in a fun pose that symbolizes strength and vitality obtained from superfoods at their promotional stand.

Article - MOĆNO on N1: From the kitchen window to production for restaurants

12.7.2025. One family's journey towards sustainable food growing in "home conditions". This is Milena Jovanović's vision of the future.

more on n1info.rs

Milena and Ivan Jovanović hosted the team of RTS Znanje Imanje and showed them the whole process of growing microbeads in an urban vertical farm in Vračar.

Youtube - Znanje imanje in MOĆNO HUB: Fertile and fruitful (MOĆNO at 37:20)

15.6.2025. The RTS TV crew of Znanje i Imanje stepped into the MOĆNO world and learned how the urban community can easily apply sustainability principles in everyday life.

more on RTS ZI channel (YT)

Milena Jovanović talks about the concept of sustainability of vertical, urban agriculture at the international horticulture fair.

Youtube - MOĆNO in the episode "We have a solution" of Agro television (MOĆNO at 3:50)

28.4.2025. We talked about the advantages and problems of commercial microgreens growing as well as our products (pesto spreads and spices) which preserve the nutrition of microgreens in the long term.

more on AgroTV channel (YT)

Milena and Ivan Jovanović with the team of the show Cvetni kutak on AgroTV.

Youtube - Cvetni kutak in MOĆNO HUB (MOĆNO at 10:50)

6.2.2025. At the MOĆNO farm and Hub we had the pleasure to host the TV crew of the Cvetni kutak show. We showed them how anyone can successfully grow microgreens in their home.

more on AgroTV channel (YT)

A microgreens sprout with visible roots and seeds on the palm, symbolizing the beginning of growth and the purity of MOĆNO cultivation.

Article - MOĆNO on Bolja Zemlja: "A pinch a day"; Milena's microgreens - "Moćno" is, well, powerful.

26.11.2024. This time the show took us to Vračar, where the microgreens company "Moćno" is located.

more on boljazemlja.com

Milena Jovanović represents the richness of colors and textures of MOĆNO microgreens, holding pots with fresh shoots in a vertical farm.

Article - MOĆNO on Mreza Jezgro: Organic growth of a green entrepreneur – MOĆNO HUB

20.9.2024. Together with her husband Ivan, Milena created MOĆNO Hub – an urban farm in the heart of Belgrade.

more on mrezajezgro.rs

Milena and Ivan Jovanović had the opportunity to be guests on Agro afternoon on AgroTV.

Youtube - MOĆNO on Agro popodne on Agro TV (MOĆNO at 3:00)

7.1.2024. The MOĆNO team had the honor of being a guest on the Agro popodne show. We talked about our development path, zero-waste philosophy and the reasons why we believe microgreens can be a driver of big changes.

more on AgroTV channel (YT)