The way people grow food is not working.

#1

Healthy food is expensive, less accessible and of insufficient quality.

#2

Microgreens growers mostly serve restaurants and hotels - not families.

#3

People want to eat nutritionally better food, but don't know how.

Result - A huge gap between intention and action in a healthier lifestyle.

Milena Jovanović stands in front of the fresh and densely grown microgreens in the controlled conditions of the MOĆNO urban farm in Belgrade.

Tiny plants, immense power

Microgreens are young plants harvested 7 to 14 days after germination - they have an intense flavor and contain up to 40 times more nutrients than mature vegetables.

They are a true superfood packed with vitamins, minerals, and antioxidants, making them the perfect secret addition to everyday meals.

And the best part? They are easy to grow anywhere. On the terrace, by the window, and even on the kitchen counter.

Microgreens are the future of sustainable urban agriculture.

One ecosystem. Three pillars.

Superfood and products

Premium food from microgreens - pesto sauces, fresh mixes, dried spices, and fermented products - which contain up to 40x more nutrients than mature vegetables. No additives, chemicals, and compromises. Food the way it was meant to be from the start.

View all products

Franchise farm network

Do you want to grow the healthiest food in the world - under a brand that already works? MOĆNO gives you farm design, raw materials, protocols, distribution, and a platform. You produce - we open the market. No guesswork, with a proven system.

Become part of the franchise

Digital farming platform

3D farm configurator, growth cycle management, and real-time IoT condition monitoring. A single operating system that replaces spreadsheets, assumptions, and manual measurement. For anyone growing microgreens - from hobbyist to producer.

Learn more about the platform (coming soon)

5+

Countries

250+

Monthly subscriptions

11+

Active franchise farms

30+

Partner chains

100%

Natural and zero waste

24/7

IoT monitoring

How to stay healthy forever?

Healthy eating doesn't have to be complicated.

With our monthly subscription, you get fresh microgreens straight to your door - every weekend, without interruption!

The customer orders Mocno Protein Mix on the mocno.rs website.

Step 1 - Order MOĆNO microgreens online on our website

Choose your favorite microgreens in just a few clicks.

The MOĆNO team carefully grows and harvests fresh microgreens in controlled conditions.

Step 2 - We grow 100% natural microgreens for you

Always fresh, always packed with nutrients, minerals, and vitamins.

Packaging of fresh MOĆNO microgreens in biodegradable packaging ready for Saturday delivery.

Step 3 - We pack and deliver microgreens to you every Saturday

Directly to your door, ready to enjoy.

Our educational workshops

Dostupnost svima - logo

MOĆNO HUB

Learn to grow from seed to plate.

Our hub in Belgrade is the place where the micro-revolution begins. In a warm, green atmosphere, we teach you how to grow microgreens independently at home. Workshops are designed for those who want a healthier diet, are interested in organic production, and dream of their own mini garden.

Children's programs

We cultivate knowledge in the youngest.

Children who plant a plant themselves, later eat it with pride! These workshops introduce the youngest to the world of nature through play, practice, and education. They are ideal for public and private kindergartens, schools, and playrooms. They are educational, fun, and have a real impact on children's habits, and often on their parents' habits too.

Corporate ESG

Sustainability in action.

For companies that want more than team building - our corporate programs combine practical work, sustainable education, and good food. An ideal addition to the ESG agenda, but also a great way for colleagues to connect over healthy values.

Programs for seniors

Together to vitality.

These workshops are not just about plants, but about moving the body, mind, and spirit. In cooperation with nursing homes, we provide the opportunity for elderly citizens to plant, learn, consume, and enjoy natural food they produce themselves. An activity that nurtures vitality, gives a sense of purpose, and boosts mood.

Franchise Model - Join the MOĆNO network

Become part of our global B2B network of urban vertical farms. Complete farm analytics, IoT-based operations, and a proven business model.

Try our informative ROI calculator and click below to find out more.

Farm Size 160 m²
Total area dedicated to growing (m²)
Initial Investment €25,000
Total investment required for farm setup
Time Commitment 40 hrs/week
Weekly hours required for this scale
Production Program
Monthly Revenue (€)
€30,000
Estimated monthly revenue from sales.
Monthly Profit (€)
€18,000
Net profit after all operating costs (60% margin).
Workers Needed
4
Team size based on farm area.
Based on microgreens product sales at average European market prices. The 60% profit margin reflects the microgreens industry average (range: 55–65%). Actual results may vary.

Impressions of our customers and partners .

Mia Pavlović, CEO - Organico
— Mia Pavlović, CEO - OrganicoMOĆNO has become a key partner for us. Their microgreen mixes are always fresh, reliable, and among the favorites of our customers, which is fully aligned with our standards for high-quality food. Many customers specifically look for MOĆNO products because of their authenticity and nutritional value. Deliveries are accurate and professional, and cooperation flows effortlessly. With full confidence, we recommend MOĆNO as a partner that brings real value to our stores and our customers.
Marko Vulović, vlasnik i direktor - EatSmart
— Marko Vulović, owner and director - EatSmartThe partnership with the MOĆNO brand has made a big difference at EatSmart. Their microgreen blends consistently provide freshness, premium quality, and a nutritional boost that perfectly complements our healthy eating plans. Our clients often comment on the intense flavor and added value these microgreens bring. Deliveries are always accurate and reliable, making our weekly production flawless. We are proud to include MOĆNO in our recipes and highly recommend them as a trusted supplier and partner.
Dragan, glavni kuvar - Dunavska Terasa
— Dragan, head chef - Dunavska TerasaMOĆNO SELECT microgreens have become an indispensable part of my kitchen. Their precision, freshness, and bright colors elevate every plate to a higher level - whether it's an exclusive dish, a seasonal tasting menu, or a simple decoration that needs a touch of elegance. The consistency is outstanding, and the flavors are clean, intense, and characteristic of each variety. My guests notice the difference, and the team enjoys working with such high-quality products. MOĆNO is more than a supplier - they are a partner that inspires creativity with every serving.
— Matija Simović, head chef - Vikasha LoungeDiscovering you has completed my gastronomic experience and given a special touch to every dish I create. I don't have much to say about working with you except – Thank you for existing! You are wonderful people. All praise and recommendations from Vikasha Lounge restaurant. I hope we will cooperate for a long time and test your novelties!

...with the trust of leading brands.

We want our products to be easily accessible to everyone. That's why you can find and taste us through a widespread network of retail chains, hypermarkets, hotels, restaurants, catering, and other partners throughout Serbia.

Mercator gray logo
Organico gray logo
Wolt gray logo
Radisson hotel gray logo
Hedera vita gray logo
Trlic gray logo
Vegangelov gray logo
Idea gray logo
Dunavska terasa gray logo
EatSmart gray logo
SOHA gray logo
Zelen gray logo
Mightly gray logo
Balkan Agro Sprout gray logo
Ivan Jovanović winner of the Quantic Moonshot award in USA (2024).

Winner of Quantic Moonshot (USA)

2024

Milena Jovanović winner of She's next award in Serbia (2025)

Winner of She's Next (Serbia)

2025

Ivan Jovanović and Nikola Solunac as runner-ups during the EY startup weekend (2025).

Runner-up of EY startup weekend (Serbia)

2025

Your application could not be saved. Please try again.
Successfully subscribed to our email list. Thank you.

Join the MOĆNO movement.

Get weekly nutrition tips, microgreens growing advice, and be the first to know about new products.